*Caitlin Gouge, on the Importance of being (and staying) authentic:
*“Stay true to your brand and make sure that every piece of content and every interaction that you're putting out there goes back to who your brand is at its core. At the Island, we’re very authentic, very open and honest on our social media, and a lot of brands are a little too scared to be that way.”
Episode 2 is live! We hang out with marketing director, influencer, social media machine, and super mom, Caitlin Gouge. She’s been at the helm of marketing The Island In Pigeon Forge for almost five years, and it’s been a wild ride from breaking ground to becoming one of Trip Advisor’s top ten destinations. Right off the bat, you’ll hear Caitlin’s passion and her dedication to craft…and her unwillingness to compromise her (or a brand’s values). Its an inspiring conversation that will leave you with a lot to think about, and some really great tactics to bring to yourself, and your brand. Hint: Listen 'til the end to hear excited she gets about Linkedin (seriously).
Best Behavior Creative Club. A Designsensory Original Production.
This is a podcast for the people that make things, and make things happen. Our host and creative director, Chris McAdoo, takes you behind the scenes with experts in creativity, business, technology, and marketing. Together we'll uncover what it takes to drive engagement, grow a brand, pursue a passion, and nourish a creative life.
From Chris: "I'm really happy to be back with the podcast. It's been a minute or two (sorry 'bout that) and a lot has happened since then. So lets get down to business, talk to some amazing people, and have some fun."
Best Behavior Creative Club is the first of many original productions for Designsensory, positioned to act as a catalyst for additional original podcasts, limited series, and various other forms of content. Designsensory is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line.